Wednesday, September 2, 2020

Aims and Objectives for Teaching and Learning Essay Example for Free

Points and Objectives for Teaching and Learning Essay The fruitful educator is the outfitted instructor. Lessons’ plans and collection of exercises are our arms. So as to accomplish real correspondence in the homeroom, each exercise ought to be shrewdly arranged and impeccably gave having adjusted assortment of exercises. The instructor of ESOL must deal with the class including all the understudies constantly to make them dynamic students. As a matter of first importance, the instructor is to make an agreeable environment in the study hall as indicated by TESOL general standards. They are: 1. â€Å"Look after your understudies. 2. Be a mindful individual. 3. Raise students confidence. 4. Give merited acclaim. 5. Be yourself.† Each exercise should begin with neighborly visiting with understudies in a characteristic manner to offer them the chance to act, all things considered, and to show them the educator intrigue. For example Get some information about a weekend ago at the week starting. It is completely imperative to articulate the understudies names effectively. While experiencing issues, we may include the understudies in learning their names requesting that they clarify the name meaning and to address our elocution. Focusing on each understudy is a piece of information to a veritable correspondence. Thus, we are to take a gander at all the understudies in the class. The mindful instructor moves around the class as a ‘prowling lion’ to cause the understudies to feel energized, and changes their concentration right now the subject of learning is evolving. For example When discussing nature, move to the window and request that some understudy depict the sky, another understudy to discuss th e trees behind the window, etc. We should think about the seating model of the homeroom. Looking with standard columns we have to revise the furniture to circle or semi-hover/horseshoe to make the most agreeable correspondence. On the off chance that adjusting is incomprehensible the educator may request that the understudies stroll around the class to discover accomplices for pair/bunch work. Likewise, we can make bunches requesting that one sets go round to another pair when seating in columns. We may see the different tables for bunches in certain schools. This model is additionally suitable as permits the instructor to move around the class provoking and disclosing something to the table gatherings. The furniture course of action might be dynamic, changing each exercise as indicated by the exercises. With regards to a groupwork, it is probably the best procedure of including the understudies into correspondence. The favored number of understudies for the gathering is five to have the chance to of significant view as a result of an odd number. The gathering of five understudies is sufficiently large to take an interest in open exercises (for example pretends, data/sentiment holes and collective work), and little enough for viable communication. In any case, we may separate the understudies into littler or greater gatherings, combines, and groups as indicated by the exercises. While sorting out a pairwork/groupwork we should consider a few angles: †¢ fellowship. Individuals in the gathering are to be lovely to one another. We can make it understood requesting that the understudies compose the classified arrangements of their inclinations and aversions; †¢ nationality. Instructing multi-lingual classes we shouldn’t put into bunches the understudies of a similar nationality to dodge the utilizing of the first language. †¢ spilling. Frail and solid understudies are to be blended two by two and gatherings to make agreeable work to be successful and supportive. †¢ sex and status. As indicated by certain specific situations, we can’t put people into one gathering. Likewise, showing business English, we should know the status of our understudies to make certain in the suitability of assembling individuals. We should consistently recall about L.T.T.T. as we need to accomplish authentic correspondence. The more understudies talk, the more they figure out how to do it. Thus, we should diminish our conversing with increment the discussing our understudies. For example Clarifying the language structure include the understudies approaching them for their instances of the point. Utilizing the white/slate we should compose plainly. It’s conceivable to print something if maintaining a board in control is troublesome. The white/chalkboard is very fitting instrument for different exercises as table filling, games, errors’ remedy, and so on. Support is the foundation of correspondence in class. ‘No!† may demoralize everybody. That’s why we should utilize the more kind sound as ‘No, but†¦Ã¢â‚¬â„¢ Frequent utilization of ‘good’ is additionally suitable, as in ‘Good, but†¦Ã¢â‚¬â„¢ Giving a confounded articulation to urge an understudy to reformulate the sentence is acceptable practice to keep significant level of inspiration to impart. Language phrasing should be limited as it conceivable. Bramble the instructor must realize the sentence structure to keep the believability. Urging understudies to learn English outside the study hall builds up their open and profitable aptitudes. With respect to broad tuning in, we can discover different real materials on the Internet. For example news reports, radio web recordings, TEFL listening materials, TV appears, melodies, and so forth. To build up the broad perusing we can develop a library of reasonable books in our SAC. We can make the site to include understudies recorded as a hard copy their web journals for casual correspondence. Furthermore, we can go outside the study hall for talking in a casual domain. Organization offers understudies the chance to settle on certain choices about the learning procedure and keeps them supported. Learning diaries brings a lot of sense helping the understudies to convey openly and making the exchange among educator and understudy. Questions are extremely famous in an open methodology. Be that as it may, we ought to recall a few standards: †¢ don’t address the inquiry to keep the consideration; †¢ use ‘wait time’ to energize; †¢ don’t ask understudies in fixed request, be eccentric; †¢ ask everybody similarly. Two sorts of inquiries, for example shut and open-finished, help to initiate students’ mind in different manners. The open inquiry is fitting for the exercise beginning to concentrate the students’ consideration on the theme. To deal with the understudies effectively we should separate their work as indicated by the capacities by task, by help, or my schoolwork. We should be equipped at all focuses to oversee interferences. For instance, to have additional duplicates of course books, pencils, and rubbers for the situation they might be overlooked; don’t sit tight for arriving behind schedule individuals; give an additional clarification for lost-on-point understudies; manage individual issues outside class time. To assist understudies with processing data we should utilize a VAK introduction that permits various sorts of students to acknowledge the point utilizing their most ideal way, i.e visual, sound-related or sensation. Making the effective study hall let us stay away from the issue conduct of the understudies. Drawn in and fruitful understudies with raised confidence have no time and reason to act severely.

Saturday, August 22, 2020

Computing in Modern Day Biology

Qustions: 1.How you feel that your profession could be coordinated to new open doors in this field? 2.Discuss two of your own life or work encounters that you feel have empowered you to create abilities which you will have the option to move to your expert vocation? Answers: 1.Careers in ICT Processing has come so far, to such an extent that today, its practically difficult to stay aware of mechanical headways as indicated by Hitt and Tambe (2016, p. 835). Those people with an enthusiasm for sub-atomic science are diving into the newly discovered ripe ground which is bioinformatics. This paper centers around the headway of innovation on informatics. It likewise presents an individual reflection on experience that empowered me to create aptitudes towards an expert profession. As an interdisciplinary field of science that enhance vital techniques and programming devices for more profound comprehension of natural information, arithmetic, insights, Bioinformatics consolidates, software engineering, and building in the examination and translation of organic information. It gives a wilderness to scientists to search for shrouded data in the DNA without the need of ever putting on a sterile garment (Mascola Shapiro, 2017, p. 110). Presently, this is the place we have to go. That we can examine DNA replication utilizing just a straightforward calculation that explores the genome, or even better apply the equivalent randomized calculations to comprehend the mind boggling DNA language and its vitality in the organic check in procedures, for example, maturing is absolutely progressive (Shenoy 2016, p. 65). The topic of which DNA designs are fundamental in the atomic timekeepers forms for example keeping up the circadian mood would now be able to be replied. Bioinfo rmatics bears us the product devices in finding repeating natural themes inside qualities that helps the Mycobacterium tuberculosis (the pathogen that causes TB) overwhelming the host's framework for quite a while before it causes a functioning disease. 2.Reflection on life encounters Experience is the best instructor that gives the best exercise they state and I have had a lot of exercises in the school of life as well. While on clinical arrangement in the careful ward, I had been accused of nursing a 60-year-old Mr. Sharp who was recuperating from stomach medical procedure. I saw that the specialist, who had been looking at another patient, came directly to Mr. Sharp and begun inspecting his injury. I was stunned in light of the fact that I expected that he could disinfect his hands with liquor cushions first or wear gloves. I was worried this could prompt cross-pollution, yet I was not sure I would shout out on the grounds that I thought he was progressively experienced. Throughout the following scarcely any days the injury had gotten septic, and I really wanted to censure myself for my inaction. I understood that I must be emphatic when managing associates and some of the time seniors and this is a character that would be imperative in my expert practice. Toda y I attempt to express my genuine thoughts confidently on issues customers government assistance in any event, when it implies testing my associates practice. Another case while still on clinical situation, I was taking a shot at quiet records that had been designated to me by my manager. There was such a great amount around my work area that it was evident I would not submit them on schedule, however I was focused on quality so I gave it my all even past the cutoff time and felt that would be my reason. Persuaded that I had done my best I took to my bosses office. He was happy with the nature of work yet was distraught as damnation that I was late. His recommendation was that if I somehow happened to be in such a situation later on, I would need to account for myself before the due date as opposed to stand by to give pardons later. Trustworthiness is an excellence all things considered. Along these lines you gain the trust of your seniors. Am never giving reasons after am late, I will clarify the reasons in advance. References Hitt, L, Tambe, P 2016, 'Medicinal services Information Technology, Work Organization, and Nursing Home Performance',ILR Review, 69, 4, pp. 834-859, Business Source Premier, EBSCOhost, saw 30 March 2017. Mascola, J, Shapiro, L 2017, 'Antibodyomics: bioinformatics advancements for understanding B-cell insusceptibility to HIV-1',Immunological Reviews, 275, 1, pp. 108-128, Academic Search Premier, EBSCOhost, saw 30 March 2017. Shenoy, RR 2016, 'Bioinformatics Patents - The Challenges',Journal Of Commercial Biotechnology, 22, 3, pp. 64-78, Business Source Premier, EBSCOhost, saw 30 March 2017.

Friday, August 21, 2020

Todays Male Essays - Gender, Gender Role, Gender Inequality

The present Male Presentation: Socialization Generally, social orders (a gathering of individuals which have normal customs, interests and establishments) largy affect the improvement of sexual orientation. Kids grow up to gain from their folks, their neighbor, the pastry specialist not far off and it is this comprehension of the world which develops their lives. There is socialization by and large (the discovering that novices do so as to become working citizenry), and [there is] sex socialization specifically (the procedures through which individuals figure out how to be ladylike and manly) (Mackie, 1987:74). This exploration paper will manage men in three central aspects of their lives: work, close connections and family. To do this, the paper will just arrangement with men who have experienced socialization as a rule and who are in the changing procedure of sex socialization. A newborn child or kid has a urgent requirement for involvement in other individuals for its endurance as a physical being and its advancement as a social being (Mackie, 1987:77). In many social orders, for the enormous part, guys have grown up learning or expected to be a predominant player, one with the force and autonomy (Doyle, 1989:108). In the present current society, guys are not just influenced by family, companions or neighbors; they are currently intensely affected by different mediums, for example, TV, music, films, sports, books (fantasies), and magazines. These are nevertheless a couple of impacts which help shape the advanced male. Men in the Workplace: Work involves on normal 40 hours per week, it thusly assumes an impressively enormous job in people groups' lives. The Feminist development appeared, alongside different issues, that it was nature and structure of the work environment, which influenced society a lot. The Feminist development featured the cruel truth of sexual orientation disparity in our general public. Therefore, there is by all accounts a mind-boggling accord that guys overwhelm, and have constantly ruled in the work environment. The explanation behind this unequal structure, as James Doyle recommends, appears to have legitimacy when one glances at male's outrageous feeling of intensity. Rivalry and winning are viewed as manly attributes in our general public (Doyle, 1989:168). Be that as it may, rivalry takes into consideration just a single champ. This serious soul powers men to believe that everything of significant worth and worth on the planet is constrained or comes in fixed amounts (Doyle, 1989:169). In the event that men grow up discovering that opposition and freedom (as referenced prior) is manly, at that point having a vocation and giving, approves men. Men will contend no matter what to give the best to his family. Being a decent supplier specifies that the more merchandise a male accommodates his family's material prosperity, the more effective (that is, manly) he is (Doyle, 1989:173). Maybe guys declaration of manliness through their activity is a resistance, a method for demanding the prohibition of ladies to ensure explicit employments and increasingly broad occupation abilities from expanded rivalry (ladies) (Nelson and Robinson, 1995:183). Men need to rival different guys, yet now need to contend with ladies at the working environment, this thus applies colossal weight on the present male. In view of this weight, legislative issues, sexuality, family duties, and personal connections between the two sexes have gotten progressively questionable. Guys in Intimate Relationships: Men would prefer not to lose at their employment and they bring this mindset into their close connections. This makes men less inclined to communicate their sentiments; he would be powerless or unmanly in the event that he did as such. In the event that men see themselves as free, at that point he is less drilled at remembering others', and therefore his own feelings (Buchbinder, 1987:55). For some, men, sex centers these emotions and turns into the main way of communicating them (Buchbinder, 1987:55). Connections today are requesting, they are to be equivalent in all perspectives; men are approached to be progressively expressive, have greater contribution in childcare (as we will see later), and fairness in residential work (Buchbinder, 1987:60). Indeed, spouses by and large have more force and impact in a marriage than wives do (Doyle, 1989:246). In spite of the fact that men have more force, numerous men feel constrained to 'insult' marriage, frequently with individual wedded companions (Doyle, 1989:248). Regardless of this obvious irregularity, men appear to profit by connections more than do ladies (Doyle, 1989:248). As indicated by Doyle, there are a few advantages from

Tuesday, May 26, 2020

Essay Sample - A Tale of Two Cities and Evil Nature Essay Samples

Essay Sample - A Tale of Two Cities and Evil Nature Essay SamplesA Tale of Two Cities, by Charles Dickens, has been cited as one of the best novels ever written. The great story is told through many different characters, with differing emotions and viewpoints. Finding a good example of this story can be difficult, but it's possible to learn a few helpful tips from these sample essays.One of the things that separates a good essay from a bad one is the writing style. A Tale of Two Cities is told in first person, with some observations being a little off key. The way the book was written, Dickens relied on strong storytelling to show the events in his life, but even the most successful writer will admit that it was hard to keep all the stories straight.This is one area that you may want to spend some time learning about. There are several ways that an essay can be written, and all of them have their advantages and disadvantages. Some writers use the straight-forward style, which is less complicated than using a chart or grid. It's possible to make up your own essay structure, and you may want to take a look at examples of these before you get started.When writing an essay, the most common form of sentence structure is the dual format. In this case, two sentences are placed next to each other in a horizontal line, with two lines following the vertical one. The first sentence is the subject, and the second sentence is what you are trying to say. You could have one sentence centered and one off center, but this is generally a better style for a good essay.An alternate form of dual format is the one line. One line is used to form the subject and the next line is used to put the action in. You should try to make sure that the sentences are written in the same tone, and are both easy to read. Any writer would love to come up with an essay that he or she can master!There are also some examples of essays that have Evil Nature essay samples. A Tale of Two Cities was publis hed over 100 years ago, so there aren't many good examples of good, modern writing on the Internet. However, there are some good ones out there, and they show how some writers use Dickens' method. What do you think?It can be very hard to come up with essay samples on your own. If you're not sure about the topic, or how to write a successful essay, you can find samples of popular essays online. It can be difficult to find something that is readable, however, and the best thing to do is spend some time looking around the Internet for resources. Once you find an essay sample, it can help you a lot in the future!

Saturday, May 16, 2020

Hurricane Katrina The Most Destructive and Costly...

Hurricane in Florida A hurricane is unlike the normal cyclones but is a severe tropical storm or cyclone that typically forms in the Atlantic Ocean, Gulf of Mexico, the Eastern Pacific Ocean or the Caribbean Sea. It is usually accompanied by heavy thunderstorms and if in the northern hemisphere, counterclockwise wind circulations near the earths surface (FEMA, 2013). One of the most significant natural disaster that hit the region was the Hurricane Katrina. Hurricane Katrina 11th named tropical storm by scientists, fourth hurricane, third major hurricane and first category 5 hurricane of the 2005 Atlantic hurricane season. On the day of August 5, 2005 hurricane Katrina made a land fall as a category 1 hurricane north of Miami, Florida, as a category 3 storm on August 29 along the central gulf coast near Buras-triumph then Louisiana. The Katrina eventually destroyed the levee system that acted as a protection to New Orleans from Lake Pontchartrain as well as the Mississippi river (Stewart Stacy, 2005). There was massive flooding experienced especially resulting from the water from the lake being swept into the cities. The coast of Mississippi and Alabama were heavily damaged resulting to Katrina being the most destructive and costly disaster in the history of the USA, the damage estimated at $100 billion. To prevent future destruction and loss of life, there is need to ensure there is a central command post in good time that would coordinate the search and rescueShow MoreRelatedThe Disaster Planning Or Management1847 Words   |  8 PagesAlthough there were numerous predictions that a category 4 or 5 could hit New Orleans, very little disaster planning or management was accomplished before Katrina hit in August 2005 (Lalwani, et al., 2007, p10). After Katrina made landfall August 29th, several sections of the levee system collapsed including levees protecting the Ninth Ward (Lalwani, et al., 2007, p10). The manmade MRGO channel caused the problems it was predicted; the channel increased the power and the size of the waves that destroyedRead MoreSience23554 Words   |  95 Pageswould be a lot colder. However, if the greenhouse effect becomes stronger, then more heat gets trapped than needed, and the Earth might become less habitable for humans, plants and animals. Carbon dioxide, though not the most potent of greenhouse gases,  is the most significant one. Human activity has caused an imbalance in the natural cycle of the greenhouse effect and related processes. NASA’s Earth Observatory is worth quoting the effect human activity is having on the natural carbon cycleRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagestopics as organized in typical marketing texts. With most cases it is not possible to truly compartmentalize the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Read MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesExpert Systems 241 Obtaining an Expert System 242 Examples of Expert Systems 242 Neural Networks 244 Virtual Reality 245 Review Questions 250 †¢ Discussion Questions 250 †¢ Bibliography 251 Chapter 7 E-Business Systems 253 Brief History of the Internet E-Business Technologies 254 254 Legal and Regulatory Environment 257 Strategic E-Business Opportunities (and Threats) B2B Applications 260 B2C Applications 263 Two Dot-Com Retailers 264 Two Traditional CatalogRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 Pagesthe world’s largest oil exporter, imports ref ined petroleum produc ts like gasoline. So if energy independence is an unrealistic goal, how does everyone get the fuel a world of rising demand they need, especially in , supply disruptions, nat ural disasters, and unstable regimes? True global energy sec urity will be a result of cooperation and engage ment, not isolationism When investment and . expertise are allowed to flow freely across border s, the engine of innovation is ignited, prosperity is fueledRead MoreProject Mgmt296381 Words   |  1186 PagesManagement Institute will find the text is well structured to meet the needs of those wishing to prepare for PMP (Project Management Professional) or CAPM (Certified Associate in Project Management) certification exams. The text has indepth coverage of the most critical topics found in PMI’s Project Management vii viii Preface Body of Knowledge (PMBOK). People at all levels in the organization assigned to work on projects will find the text useful not only in providing them with a rationale forRead MoreCase Study148348 Words   |  594 Pagesappreciate any information that would enable us to do so. 6  © Pearson Education Limited 2011 Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Instructor’s Manual 1. Introduction Exploring Strategy represents one of the most comprehensive packages of material and support for teachers and students of strategy. The following materials and assistance are now available: †¢ The text with improved design and layout to assist readers – including objectives for each part of theRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesmechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—without the written permission of the publisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 For permission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions

Wednesday, May 6, 2020

The Effects Of Air Pollution On Human Health - 1874 Words

AIR POLLUTION Do you know 3.3 million people die each year due to air pollution? According to Borenstein, â€Å"Air pollution kills more than HIV and malaria combined.† Both of these diseases have caused worry from many people. How come people do not seem as worried about air pollution? In a study conducted by Harvard University, they found that â€Å"the yearly death total will double to about 6.6 million a year by 2050† because of air pollution. Something needs to be done in order to control air pollution. Even though some people believe air pollution does not affect humans, the government should have stricter pollution laws because air pollution is a huge influence to human health, results from the burning of fossil fuels, and it affects people who are already sick. The government should have stricter pollution laws because air pollution is a huge influence to human health. Air pollution negatively affects all humans. One main concern that should be had should be that it causes lung damage in children. Recent studies have shown that air pollution can harm lung development in children and can contribute to early childhood asthma (Air Pollution Impacts on Infants and Children). This article detailed analysis of air pollution levels from low to high, and the different health effects at each level. At low levels can harm lung development in children and may contribute to asthma in children. Lung damage can kill children. If the government have stricter laws, they could prevent thisShow MoreRelatedEffects Of Air Pollution On Human Health1319 Words   |  6 PagesCareful What You Breathe In: Effects of Air Pollution on Human Health The idea that we, as a global community, are destroying the very earth we commonly share is something that takes time for people to fully understand. It takes research and a open mind to be knowledgeable about the environmental issues the human race is causing to planet earth, as well as the issues that it is causes to our personal health. Air pollution is a large problem that exists in the United States. However, the challengeRead MoreThe Effects Of Air Pollution On Human Health850 Words   |  4 Pagesincreasing, so does pollution. The debate associated with this contamination on the environment has to do with how much should be done to stop pollution, and whether or not this is a serious enough issue to be concerned with. Well, this issue should disturb people. The most frightening point about it is that these poisonous impurities infect the Earth in multiple forms, including air pollution and water pollution. The value of Earth is incomparable, and the presence of pollution dev aluing it needsRead MoreThe Effects Of Air Pollution On Human Health Essay1381 Words   |  6 PagesObjectives 1. 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Moreso, the human population is polluting the air due to the use of vehicles such as cars, trucksRead MoreThe Effects Of Air Pollution On Plants, Animals, And Structures951 Words   |  4 PagesDescriptive Analysis: Air Pollution in California Holly Torres California Baptist University November 11, 2015 Background Information Air pollution has adverse effects on plants, animals, human beings, and structures; air pollution is caused by the introduction of foreign elements, fumes, and other impurities in the air. Over time, air pollution has been a major health problem caused by both human and natural causes. As the years advance, air pollution has become an issue of concern throughoutRead MoreEffects Of Air Pollution Essay1282 Words   |  6 Pagesmany kinds of pollution, but one that has the most impact on humans would be air pollution. In order to live, we must breathe air and surprisingly some things that we breathe takes a toll on our health. 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Tuesday, May 5, 2020

A Literature Review On Online Reviews Vs Company Advertising

Question: Discuss about the Literature Review On Online Reviews Vs Company Ads. Answer: Introduction Purpose The purpose of this report is to explore on research on consumer preferences between company advertising and online reviews. It seeks to look into what mostly is preferred by the consumers, when purchasing products and services in the market and when finding the best businesses. It further explores the benefits and drawbacks of each method and gives a clear indication of what mostly is considered. It is an analysis of both the comparison and contrast of the two approaches among customers. Analysis: Online reviews In a recent research by the bright local survey, it has revealed that most consumers prefer online reviews in finding out about the performance and worth of the business. The survey revealed that in 2015, 80% of individuals admitted to trusting the online reviews more (Anon 2014). This survey revealed that consumers tend to trust the non-paid reviews by other individuals because these reviews are honest opinions of other people who have had contact with the business. These individuals believed that these online reviews could help learn about the business without bias unlike commercial advertising where the ads are paid for, and the message is more often fabricated. This survey further indicated that consumers considered reviews based on reliability, professionalism, and expertise in business mostly. With 27% percent considering reliability more. The survey indicates that 2/3 of consumers consider reading more reviews than considering the ads done by business through the media (The National Law Review 2013). Research has also indicated that, in every ten people, nine of them believe that online reviews and personal recommendation, take up an equal place. The online review has created trust in consumers the same way they would trust personal recommendations to a business by a friend or family. Benefits of Online Reviews Consumers have largely benefited from online reviews as well as the business being reviewed. Online reviews regularly offer free advertising to the company. Consumers often leave online reviews on social media platforms; this gives the business a wider exposure to more people especially if the review is positive. Secondly, according to Dennison and Montecchi (2017), 70% of consumers, trust reviews from other consumers. Thus enhancing a good relationship with consumers will make them leave, positive reviews that will attract customers in return. Thirdly, online reviews create credibility and trust towards the organization. According to a report by Bazaar Voice, customers have a high possibility of up to 82% to be converted, from the online reviews. It further reports that, when a business replies to reviews made by consumers, it increases the trust by 41% (Harrell 2009). This deed shows the business concern of its consumers. Lastly, online reviews assist the organization in improving the customer care services. This is majorly very positive to the organization when a business uses the negative reviews for constructive criticism to improve on its failures. Drawbacks of online reviews However, despite the numerous positive impacts online reviews have on business. There are a few cons. The first is the lack of negative reviews. Consumers tend to trust a business more if it has both positive and negative reviews. The National Law Review (2013) states that, if a company lacks negative reviews, 30% of consumers may consider its review as fabricated and not honest. Secondly, a single negative review could ruin the entire reputation of the organization and keep away customers. This could lead to loss of projected consumers. The last but the least, third party review sites, may be very expensive. This limits the business from using online reviews. Company advertising This ismarketing done through mass media, online media or print media, where a business pays for the charges. These ads are done to attract customers to the business. However, currently trust in these advertising methods have drastically gone down among consumers .according to research done by lab 42 (Cheung et al. 2009), it showed that consumers did not trust ads. According to the statistics gathered, 76% of consumers, termed ads as exaggerated with a lot of distortion. Another 87% of consumers believe that business ads are fabricated through either Photoshop or other means. More consumers portrayed their distrust in consumers because they believed that the company is biased when making these ads. However, a few consumers consider ads. Benefits of company advertising There are various benefits realized by business when using company advertising. For instance, in a survey in America, 86% of individuals rated T.V ads as the most influential when it comes to decisions on purchasing. Secondly, businesses have realized more sales as well from the company ads made in TVs and print media. This has been realized because they are those individuals who still are interested in ads made in the mass media. For instance, when advertising a mans product using a good-looking woman, men tend to be interested. These ads always have a way of eliciting attention and compelling consumers towards them. Drawbacks of company ads In the world today, a company's ads have more cons than pros. First, there is no guarantee. In advertising, a lot of money is used, but it does not guarantee that it will reach the targeted consumers. Secondly, consumers lack the interest in company ads. This comes from the fact that, most consumers consider company ads biased and fabricated. They find it hard to find out about the business through these ads because they do not give a clear outline about the business. Thirdly, advertising may at times pass the wrong message. Consumers interpret messages differently, and some ads may not communicate clear messages but may send the unintended message. Fourthly, advertising is an expensivemarketing method and may incur the unnecessary business costs. Lastly, most advertising messages, may not have the message consumers want to know about the business. Thus this may not assist the business much. Again repetitive ads tend to be more annoying to consumers, leading to disinterest (Harrell 2 009). Conclusion From the above analysis, it is clear that consumers prefer online reviews to the company ads when looking for an organization or in considering products and services. This is because of the various surveys were done on consumers. Due to these surveys, many more businesses have taken to include online reviews on their company websites or using third party business review sites, where they do it for the business. It has come to the realization of the consumers that 2/3 of consumers consider what other consumers say about an organization or their experience with the organization. This helps to gauge the consumers understanding of the business and acquire knowledge on the business products and services. Consumers have also taken to depending on recommendations made by consumers on social media platforms. The reason behind, the high percent of consumers who prefer online reviews is from the genuine and precise answers they find about business from other consumers, compared to the company ads that aim at making sales and attracting more customers to the organization. Consumers have been seen to appreciate both positive and negative reviews of a business made more than the companys ads that do not talk about any negativity concerning the business, making it look fabricated and one sided. From the different research made, only about 13 percent of consumers who never consider online reviews. That means the largest percent, considers more online reviews, and even have to read about six to ten different reviews to make an appropriate decision. However, some business like Deloitte has maintained, that ads still make substantial impacts on the business sales, although this does not increase the trust of consumers towards the organization. Due to the high number of reviews done on a daily by consumers; businesses have to be very careful in maintaining a positive reputation of the business. Within the last five years, there has been an increasing number of online reviews made by consumers. This has made online reviews the number one marketing technology recommended for business. Consumers are considered important aspects of the organization, and business should put more effort to ensure that consumers leave a positive review, and compel those not interested in reviewing the services of the organization each time. From the above analysis from different researchers, it is very clear that consumer satisfaction increases through reading reviews made by others and not just listening to the company ads. Consumers have lacked interes t in companys advertising messages because of the way these ads tend to be one sided. Company ads always focus on the positive side of the organization and never tell the consumers of any weaknesses an organization may possess. This leaves the consumers with a lot of unanswered questions, and thats why, consumers have shifted to online reviews, where they learn about a business on two sides. 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